Wow, that escalated quickly

An article published last year, Prevalence of unprofessional social media content among young vascular surgeons, is now in the spotlight. It's probably not the first in this genre of studies, but it is very recent. And it's trending all over Twitter (the hashtag #MedBikini is now a thing). I suspect the disturbing thing is the subset of male authors who created spoof accounts to collect whatever data they collected. I agree with Dr. Bik's assessment that it comes across as creepy (and yeah, I also agree that is not an objective statement, but more of a visceral reaction). Something like this in my domain comes to me inbox for peer review, I would have had pointed questions, including how this got through an IRB. The categories of behavior themselves are not necessarily as objective as they are billed, which would be a concern as well. But yeah, it got published, and it's definitely making the rounds on social media. The authors are not particularly enjoying their newly-found fame. Not surprised.